World Animal Foundation
in the interest of animals...
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Despite the modern alternatives to animal testing,
millions of animals suffer and die each year for the
"good" of cosmetics and household products. No
law in the U.S. requires cosmetic, household product, or office supply companies to test on animals, but many companies do so to protect themselves against liability. (More than 550 companies do not test on animals.) However, animal testing does not necessarily make a product safe for humans. Most animal tests were developed over 50 years ago and are significantly flawed and inferior to modern alternatives.
"Cruelty free" shopping had become so popular as to become confusing, sometimes misleading and ultimately frustrating. Companies have begun designing their own bunny logos, abiding by their own definition of "cruelty free" or "animal friendly" without the participation of animal protection groups.
In response, eight national animal protection groups banded together to form the Coalition for Consumer Information on Cosmetics (CCIC). The CCIC promotes a single comprehensive standard and an internationally recognized "leaping bunny" logo. They are working with companies to help make shopping for animal-friendly products easier and more trustworthy.
Buying products with the Leaping Bunny Logo takes the guesswork out of shopping. Use your dollars to send a strong message that animal testing is outdated and unnecessary! When you purchase a product you send this message to the manufacturer: "I support your products and your policies!"
Be sure to support only those companies committed against animal testing.
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Join the World Animal Foundation and make a difference for the planet and its animals. Membership comes with many benefits including Deluxe New Member Packet packed with practical ways you can make a big difference for animals and the earth. Packet includes Compassionate Living Package, letter from the president, reproducible Flyers and Fact sheets on dozens of animal and environmental issues, Official Member Certificate (suitable for framing) and 20% Off coupon for Tree Frog Trading Co. Members are also entitled access to WAF Members' Site, Action Emails and Member Updates from World Animal Foundation and Tree Frog Trading Co.
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